At least I don't think it is. Localization of their organic SERPs is the greatest form of personalization Google engages in. The AWI Guarantee; What are your Benefits? What To Look For In A Web Company; Why Adventure Web? Mission; Meet The Team; Service Areas;[Estimated read time: 8 minutes] Summary: We analyzed 5 mobile phone buyer searches on Google across 5,000 cities (25,000 total markets) to find the winners and losers in both organic and local pack results. The Moz 2018 local search ranking factors study is out. Rank Smart Search Marketing. Darren has. 1. Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank. Local search ranking factors: 1) The components that contribute to the rankings of a local business. According to Moz Local Search Ranking Factors 2017, the top 5 are Google My Business signals, Backlinks, On-Page SEO (including NAP), Citations, and Reviews. MozBar – Perhaps the best among free tools offered by Moz, MozBar is a Google Chrome extension that offers you a glimpse into any site’s Page Authority (PA) and Domain Authority (DA), both crucial metrics, on a regular basis. While he’s correct that proximity plays an integral role in the business listings a searcher is presented with, proximity is not a. Responsive site design, single URLs, and overall mobile-friendliness will. SHARES. This year, with the help of Moz's data scientist Dr. TikTok ranking factors. Moz uses an AI machine learning model to identify Google’s algorithm that best correlates with rankings across a ton of different SERPs that Moz predicts against. After analyzing dozens of queries he boldly proclaimed, “Proximity to the searcher is the new #1 ranking factor in local search results today. It is now coming in at #14. According to Google: “This. 15, 2016). New “State Of SEO: Search Engine Rankings for Wealth Management Firms” report uncovers companies succeeding in search engine optimization June 21, 2017 09:00 ET | Source: Hearsay Systems. The first is title. Moz DataBreaking news, updates, insights, analysis and guides covering SEO, PPC and all things search from the Search Engine Land team and subject matter experts. . Foursquare 6. “The core essentials in 2021 will remain about the same — every SEO needs to understand the fundamentals of crawling vs. Here, we present Moz's analysis of 17,600 keyword search results from Google. Objective: We’ll help you rank your website locally or in a particular geographic area. Search is a complex environment to evaluate. Raise your local SEO visibility with easy directory distribution, review management, listing. If you have a page related to mobile. Searchmetrics recently launched their yearly Ranking Factors Study that bases numbers on rank correlation and averages of top 10 SEO rankings, and this year's analysis shows that content on top-performing sites is much more holistic and less keyword-focused. We can summarize these principles into 3. Rand Fishkin, Wizard of Moz | @randfish | rand@moz. 12. Create SEO-friendly URLs. com Google Ranking Factors: Correlations, Testing, & Hypotheses This Presentation Is Online Here: bit. 4. Reviews. " People are advised to "create. First, it affects the user experience. READS. We present the average score across all responses. Yesterday i've followed your webinar with regards to Ranking Factors 2011. I do not claim that this ranking is not. At Stone Temple Consulting (STC) we deal with many different types of organizations, including some of the world's largest companies, and some of the highest-traffic websites in the world. Consider that with the release of the Local Search Ranking Factors 2017 study, experts have cited that: 5 of the top 20 local pack/finder factors relate to links 6. 2017 Local Search Ranking Factors; Review of Google's Possum Algo Update; Google Algorithm Change History; Local SEO Certification - In this six-part Certification, you’ll receive nearly six hours of on-demand, instructor-led content, covering the fundamentals, local competitor research, location data management,. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The Search Landscape in 2017. A lot of factors go into ranking. There are a few reasons why page speed is important for SEO. Ranking factors are signals search engines use to sort the search results according to their quality and relevance to the particular query. Selling Links: Selling links can definitely impact toolbar PageRank and may hurt your search visibility. Every single snippet was taken from a page that was good enough to rank in the top 10 organic positions. At the risk of oversimplifying what it takes to rank in local search results in 2017, links and reviews are hot. When a user searches for a specific term and finds irrelevant information, that sends a signal back to Google that the intent is likely mismatched. 3 percent) I often tell clients who are new to SEO that we can simplify SEO down to two key areas: relevance and authority. ”. 071, and a correlation between branded search volume and rankings of 0. Keyword Explorer Find traffic-driving keywords with our 1. As “passing” the three thresholds for CWV represents being in the top 36. Sneak preview of some key takeaways from the 2017 Local Search Ranking Factors Survey10 Outdated SEO Strategies You Need to Avoid in 2017. 7. Matt Peters and his data science team. Moz Local. Web search tool Land's Periodic Table of SEO Success Factors gives off an. Summary: In an effort to understand more about the algorithms used by Google and other search engines to rank websites, Moz collects views of SEO professionals and compiles the most likely. 2017). Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Organic, it's something between about 47% and 57% of all searches result in an organic. This near-annual survey was first created by David Mihm over a decade ago, and polls around 50 local SEO experts, asking for their opinions on which activities and factors impact local business. . Here’s a list of my top 10 insights from 2017: 1. Learning to be the best in town at the top seven elements experts feel impact your rankings in Google’s local packs is a smart strategic foundation. Maria Valdez Haubrich - June 19, 2017. Open an incognito window and see your updated position. 3. From the research shown earlier, we found that websites with the top search rankings had TTFB as low as 350 ms, with the higher ranking sites pushing up to 650 ms. Nevertheless, there exists a huge difference between those studies and a simple infographic/post listing the supposed 200 ranking factors: they are correlation studies executed following a. Its logarithmic scale means that it’s much easier to improve your score if your domain authority is at a 20 or a 30 than if it was at a 70 or an 80. This year, Whitesparkconducted the research and the study, in partnership with Moz, pooling expert opinions of top Local SEOs around the globe to determine which elements are believed toSEO stands for search engine optimization. Read this post. His specialties are advanced SEO, business practices, local SEO, technical SEO and tools. Northcutt: Google Ranking Factors. SHARES. Announced at SES Boston, this was the first named Google update. 3. Google Business Profile (36%) 1. More Free SEO Tools Explore all the free SEO tools Moz has to offer. Therefore, the ranking model in this article is focused primarily on keyword relevance. According to the Moz survey, Google My Business “signals” (proximity, categories, keyword in business title, etc. Links can be spammed – that’s why they’re adding social metrics and user metrics. Searchmetrics recently launched their yearly Ranking Factors Study that bases numbers on rank correlation and averages of top 10 SEO rankings, and this year's analysis shows that content on top-performing sites is much more holistic and less keyword-focused. A) Have the best opportunity to rank highly in Google and Bing. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. This study is based on the first 20 organic results for every MozCast keyword (10,000 keywords), on both desktop and mobile, from a suburban location in the USA. Years ago, Moz started to do this work with. 2017. Domain Trust/TrustRank: Many SEOs believe that “TrustRank” is a massively important ranking factor. The study consists of two parts: a survey of professional SEOs and a large correlation study . Last week LSA hosted a webinar with Darren. This year's Local Search Ranking Factors Survey is finally up & there's a ton of data to crunch! Announcing the 2017 Local Search Ranking Factors Survey Results - Moz I was unable to participate this year so can't take any credit for helping out on this one, but as always, some of the best. " 2. Personalization refers to how well your business, content, and site are maximized for a targeted audience. Yes, page speed is important to improve SEO ranking. With over 200 rankings factors (Bing claims over 1,000), no single factor has to be perfect. On the flip side… The way your page is optimized has a huge impact on its ability to rank. Here's how to do it: Go to Google Chrome Web Store. Check your results. You can look at unique versus duplicate content. Fetch as Google. After taking a year off in 2016, Moz is back with its 2017 survey of local search ranking factors. 328 and 0. We're going to try and reconcile these two things. Organic SEO focuses on prominence in traditional organic search engine results, and plays a major role in local SEO campaigns. New Releases Get the scoop on the latest and greatest from Moz. Google makes money off of their paid ads. Proximity of address to the point of search . So has every Local Search Ranking Factors survey since 2017. We gather this data to gain insight into the factors that may help—or hurt—a website's visibility in search engines. In fact, “Quality/Authority of Inbound Links to Domain” surpassed “Domain. Moz Local Raise your local SEO visibility with complete local SEO management. 90. His specialties are advanced SEO, business practices, local SEO, technical SEO and tools. Every two years, Moz surveys over 100 top industry professionals to compile our biennial Search Engine Ranking Factors. Here are the results that we saw for that evaluation: This shows that Moz DA and PA are both better predictors of ranking position than the total link count. This year's panel of experts possesses a truly unique set of knowledge and perspectives. Our plan is to offer a report that provides: Aggregated expert opinions on the importance of factors individually…Announcing the 2017 Local Search Ranking Factors Survey Results launched this algorithm change to prevent low-quality sites from ranking well simply because they had words that matched search terms in their domain names. About. 7 seconds it is faster than approximately 75% of the web. In that case, the Moz Search Engine Ranking Factors is worth a look. Almost two years ago, in December 2010, Danny Sullivan wrote an insightful piece on social signals and their influence on search engine rankings. Our free trial is free to use, however in some cases your card will be authorized which may require an authorization charge of up to $1. Look for any URL pairs that are out of order with respect. The survey is based on the aggregated opinions of dozens of local search. DA scores range from one to 100. After Page Authority, a URL's number of Google +1s is more highly correlated with search rankings than any other factor. Moz's Ranking Factors study helps identify which attributes of pages and sites have the strongest association with ranking highly in Google. . Research reveals that there are over 200 Google ranking factors. One TikTok ranking factor is engagement, which. One of these is the Moz local search tool. Ensuring your images are optimized for search helps the. We’ll also look at niche verticals in SEO and toxic SEO tactics to. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. For the first time, Moz was able to measure ranking correlations with both traffic and engagement metrics. Forming new cross-sales partnerships with fellow businesses. The only difference is that when it comes to local search, Google uses local ranking factors to provide local search results. Search Engine Ranking Factors 2015 Expert Survey and Correlation Data Ranking Factors Home; Correlations;. Home; Blog; Digital Marketing; Local Search Ranking Factors 2017 Based On Survey Results; Top 10 Benefits of Regular Blogging July 11, 2017. Every two years, Moz surveys the brightest minds in SEO and search marketing with a comprehensive set of questions meant to gauge the current workings of Google's search algorithm. Read on. 63% of pages get no organic search traffic from Google. 14-15: SMX Next. After taking a year off in 2016, Moz is back with its 2017 survey of local search ranking factors. According to Gabe's data, ranking position played some sort of role in whether you get Featured Snippets. Gain a competitive edge in the ever-changing world of search. The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. For instance, the node ID for the Electronics category is 172282. com (US). 3. Methodology. A direct ranking factor would be something that Google measures and directly influences the performance of the search result. MOZ has personally mentioned that this isn’t the actual score. . DA is a logarithmic scale of 1 to 100 where the lower number indicates low authority. Pre-RankBrain, it might have been appropriate to assess website page optimization by evaluating all traditional signals (link diversity, content. ) 2. If you’re looking for robust tools for search engine optimization (SEO), then you should consider SEMRush and Moz Pro! These two tools give insight into how you’re doing with SEO and improve your website for better rankings in search results. The Moz Story Moz was the first & remains the most trusted SEO company. Darren Shaw Follow. This year, Moz surveyed over 150 leading search marketers who provided expert opinions on over 90 ranking factors. Their answers provide insight into the inner workings of the search marketing both now and in the future. Overall, links were up 9% as a general factor compared to last year, and a number of experts noted an increased focus on quality links since the rollout of the Local Stack / Snack Pack. On an individual account level, I've seen server security optimization improve page performance for multiple clients. Given a search query and a document, compute a relevance score that measures the similarity between the query and document. We recommend a total TTFB of 500ms or less. And highly deserved! We want it. There are already articles about the future of search engine algorithms, but I would like to offer up my own speculation, based on experience, existing factors and common sense. 2. Rankings. . If your site loads in 1. The top-ranking page gets the most search traffic only 49% of the time. During this webinar, panelists unpack the variables that have the greatest impact on local search rankings in 2017: GMB content, proximity, links, on page si. March 15-16, 2023: SMX Munich Online Aug. 9K. Higher numbers suggest the page is more authoritative and therefore has a higher likelihood of ranking. It brings so much to the table for a smaller team that has to do a little bit of everything. You want people to want to watch your video. High-quality inbound links or backlinks. Individually owner-verified local Plus page. While absolute conversion rates vary wildly by industry, unicorns always outperform donkeys by 3–5x regardless of industry. Search engines want to reward content that is useful, informative, valuable, credible, unique, and engaging with better. If you monitor crawlbot traffic to your site, you may see an increase in traffic from Smartphone Googlebot, and the. 307 are both very strong correlation scores in an environment as complex as organic search. Shotland and Leibson looked at over 100 factors across 30,000 businesses, resulting in over 1. By. The Semrush team also looked at many search queries in 2017 , the. In addition, I am going to compare it against raw ranking data pulled by my company, Stone Temple Consulting (STC). My Business. The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. You know, give a percentage that you would assign if you were giving an overall assessment of the importance of this factor in Google's ranking algorithm. SEO Ranking Factor #1 is Satisfaction. Moz Local Raise your local SEO visibility with complete local SEO management. We know links, content, and RankBrain are the top 3 search ranking factors in Google's algorithm. Title, URL, & description to draw high click-through-rate (CTR) in the rankings. Thumbs: 58. Moz rank exists to calculate the search engine optimization ranking of a particular web page or website. Search engine optimization is basically optimizing the websites according to these signals in order to improve the rankings. Case Studies. 47 correlated with higher rankings, if that sounds misleading to you, it sounds misleading to me too. Read the article. Spearman’s rank correlation is used, as we’re comparing ranked variables (organic ranking) with logarithmic (ish) metrics like DA, and variables with extreme high-end. Backed by the largest community of SEOs on the planet, Moz builds tools that make SEO, inbound marketing, link building, and content marketing easy. Moz API Power your SEO with our. Theory #1: Snippets aren't featured based on organic search ranking factors alone. The image caption. Just released: 2017 Local Search Ranking Factors survey results After taking a year off, latest version of survey again features. " - Darren Shaw. According to an article from Adweek, "During the second quarter of 2016, Alphabet's revenue hit $21. 20. It’s a ranking index developed by MOZ which indicates that how trusted & authoritative your website is and have potential to rank in search engine. Moreover, the organic authority a local business earns can strongly influence its local SERP rankings. After analyzing dozens of queries he boldly proclaimed, “Proximity to the searcher is the new #1 ranking factor in local search results today. A panel at SMX East, “SEO Ranking Factors in 2017: What’s Important and What’s Not,” sought to answer that question. Look at reviews everywhere for business intelligence more than rankings. Gain a competitive edge in the ever-changing world of search. E-E-A-T is an acronym created by Google which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. After analyzing dozens of queries that my colleagues and I searched for, I am going to make a bold statement: "Proximity to searcher is the new #1 ranking factor in local search results today. This helps to prevent an interruption in your service. I'm pleased to announce the full results of this year's Local Search Ranking Factors survey were published earlier this morning. Moz's 2015 Search Engine Ranking Factors presents survey data from over 150 marketing professionals specializing in Search Engine Optimization. If your site loads in 0. 19 to -0. The fact that it is a convenient means for communication and information search has made it extremely popular. In a Q&A with Ammon Johns and others, Google Search Quality Senior Strategist Andrey Lipattsev. Gain a competitive edge in the ever-changing world of search. The study consists of two parts: a survey of professional SEOs and a large correlation study . We may also do an authorization charge when a new credit card is entered on your account to ensure the new card is valid. Gain a competitive edge in the ever-changing world of search. Use your research to craft your message. Moz Local helps us point to tangible improvements over time and benchmark success. . See moreWe gather this data to gain insight into the factors that may help—or hurt—a website's visibility in search engines. 1. 5. As you can see, the foundation of good SEO begins with ensuring crawl accessibility, and moves up from there. This year, Moz surveyed over 150 leading search marketers. How come there's no reference to link velocity in the Search Ranking Factors, 2011 or prior?. Now, a simpler way of looking at this would be, PageRank is essentially an automated formula that determines the search engine rankings of a web page based on the links that connect to it. Anyone on the same local network, such as a coffee-shop or other public network can “packet sniff” and discover sensitive information about your. It enhances the perception of your site's expertise, trustworthiness, and relevance, helping you. Domain Authority is based on data from our Link Explorer web index and uses. You can view the full results here if you haMarch 2016: Google Senior Search Quality Strategist Andrey Lipattsev confirms that content and links are the first and second greatest ranking factors. These features are creating shifts in the importance of factors that are driving local search today. We took a look at this survey and distilled it down to its core: the top foundational factors and the top competitive factors. nl. Try Moz Pro free Moz Pro: the proven, all-in-one SEO toolset. Report. A direct ranking factor would be something that Google measures and directly influences the performance of the search result. SEO is a set of practices designed to improve the appearance, positioning, and usefulness of multiple types of content in the organic search results. George Freitag, Local Search Evangelist at Moz. In the reports on finance and medicine, we showed that the ranking logic for different types of sites (service providers, aggregators, information sites) isIndexation by typing a URL directly into the search bar or the browser bar and seeing whether the page is indexed. Moz's Ranking Factors study helps identify which attributes of pages and sites have the strongest association with ranking highly in Google. However, recently, a Search Quality Senior Strategist at Google reveals that there are top 3 ranking signals in Google’s search algorithm. Keep learning. I'm going to start with some on-page topics. Case Studies Explore how Moz drives ROI with a proven track record of success. We've been using Moz Pro since 2012 and it is the ONLY piece of software that makes the cut time and time again. Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank. SMX Munich Keynote: Moz Ranking Factors - Download as a PDF or view online for free. Nevertheless, there exists a huge difference between those studies and a simple infographic/post listing the supposed 200 ranking factors: they are correlation studies executed following a solid scientific method. Surveying over 30 prominent search engine optimization professionals, yesterday Moz released the 2018 Local Search Ranking Factors. The Local Search Ranking Factors survey has been conducted near-annually since David Mihm kicked it off in 2008, with Whitespark taking over in 2017. If your site loads in 5 seconds it is faster than approximately 25% of the web. Moreover, the organic authority a local business earns can strongly influence its local SERP rankings. One of the biggest resources that Moz creates is their Search Ranking Factors report, so if you wanted to review your website vs. SHARES. This data was pulled from a reputable local SEO industry study that has been going on since 2008. 3% of URLs by that metric, we can compare what ranking difference is associated with being in the top 36. The Moz Story Moz was the first & remains the most trusted SEO company. Guides. Yelp 5. 2. This time no claims on CTR being a ranking factor have been made despite a very large data set (probably the largest to date). Google Maps: Google's proprietary mapping service. In 2017, the survey was conducted by Darren Shaw, founder at Whitespark in Endmonton, Canada. Make it short. The “Core Web Vitals” report in Google Search Console provides a good overview, too. Because there's such a big disparity. They are asked to rank the SEO factors in several categories order of importance when it comes to ranking well in the Google’s local search results. (1). Only 5. Local Search Ranking Factors 2017. If there’s another website that you just can’t seem to outrank, their stronger link profile is. The following data represents the opinions of our respondents of the various. Please, check out the illustrated guide to the Top 20 Local Search Ranking Factors, which I wrote in 2017. Start your free 30-day trial today! Find the plan that's best for you - for agencies, in-house, and individual consultants. Creating your Google+ Local page for your local business is your first step to being included in Google's index. Shorter is. 1 billion came from Google's advertising business, up from $16 billion a year ago. So let's talk about the first six ranking factors that fall under the category of content. Moz has codified this into metrics called page authority and domain authority scores, both ranked from 0 to 100, which tell you how likely a particular page or domain is to rank in organic search results. That’s up from 19% in 2017. The "document" in this context can also refer to things like the title tag, the meta description, incoming anchor text, or anything else that we think might help determine whether the query is related to the page. 2023’s Top 7 Local Search Ranking Factors, Illustrated and Explained. Correlation 2: Time and total ranking keywords on URL. Webmasters and internet marketers have constantly been on a quest to find out the factors that actually contribute to the ranking over the search engines To quench the thirst of these internet marketers, Moz has come up with a detailed report which contains the details of the page attributes that you need to look up for to achieve a better ranking. He previously was CEO of. It just means that the mobile version of your website becomes the starting point for what Google includes in their index, and the baseline for how they determine rankings. 9. Yet, the first time a Google representative said online that links were a ranking factor was in 2016. Via Moz’s 2013 Search Ranking Factors To me, this says individual pages still matter, but there’s a lot of weight on the hosting domain. The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. The highest-rated factors in our survey had average scores of 7-8 with less-important factors generally ranging from 4-6. Based on these factors, Moz issues a score from 1-100. Local SEO: Google is going to increase monetization. Here are the results that we saw for that evaluation: This shows that Moz DA and PA are both better predictors of ranking position than the total link count. Let’s get started. 6/5 and 4. STAT SERP tracking and analytics for enterprise SEO experts. These are all elements that you have total control over, and have a significant effect both on how Google ranks your site and how your site appears. According to Search Engine Land,. Case Studies. As Google acts to confine ever-more stages of the local consumer journey within their own interface, local enterprises need to assume as much control as possible over the aspects of the Google Knowledge Panel that they can directly or indirectly influence. On-page signals weren’t far behind with 24%. On-Page Ranking Factors; Off-Page Ranking Factors; Competitive Analysis (1) Accessibility. The higher a Page Authority score one of your web pages receive, the better chance it has of ranking high on Google’s search engine results pages, after all. Search is a complex environment to evaluate. Typically, these factors are either related to the content of a webpage itself (the text, its URL, the titles and headers, etc. That’s up from 19% in 2017. That’s a 32% increase since the 2017 survey. 1. Moz Local Raise your local SEO visibility with complete local SEO management. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. This year has seen the most explosive growth in GMB specific factors in the history of the survey. The Moz Story Moz was the first & remains the most trusted SEO company. Your All-In-One Suite of SEO Tools. More Free SEO Tools Explore all the. The latter listed social signals as a ranking factor, an assertion that inspired a debate in our article’s comments. A nickname given to a series of Google updates starting in 2017. You can look in Google Search Console and see click-through rates. In fact, the correlation of Google +1s beat out other well known metrics including linking root domains, Facebook shares, and even keyword usage. In spite of this, a full one-third of local marketers feel their companies are not prepared. The survey known as Local Search Ranking Factors has been an industry favorite since its inception in 2008. We don’t have any special access to the internal workings of Google’s local search algorithm. She’s helped grow the company from a few hundred customers to now more than 37,000. The first part of our guide to Google ranking factors looks at the simple, technical elements that Google uses to rank your page: title tags, H1 tags and meta descriptions. The number and authority of. indexing and the technical basics that have to be met before a site can rank,” says Moz Search Scientist, Dr. Personalization Ranking Signals. It’s important to remember that the local search. Diversity of inbound links as a ranking factor in pack results moved up 22 spots from last year, and even in competitive markets, it rose 10 spots to #14. You are going to need real SEO tools to manage the local search marketing for your clients in the most competitive geo-industries. The difference between topical authority and domain authority is that one is an internal ranking factor while the other is an external factor. With this background and context in mind, let’s dig into TikTok’s ranking factors. A variety of negative outcomes can arise from the presence of duplicate listings, detracting from your local business' ability to rank well and win customers. Of that revenue, $19. 4) Link Popularity within the Site's Internal Link Structure (4. What specific factors help businesses rank higher than others for queries with local intent? Over the years, many of those responsible for the search engine optimization efforts within their local enterprise have turned to Moz's Local Search Ranking Factors survey to find out. We've seen a lot more testing tools pop up in the last couple of years, which is awesome because SEO is not make a decision and implement it and you're done. Did You Know Top SEO Google Ranking Factors In 2017. This includes building backlinks, acquiring citations and social mentions, and fostering partnerships with authoritative websites. It is just a comparative metric. Sarah is CEO of Moz and has been at the company since joining as the eighth employee in 2007. Let’s pick just one, to give a sense of the industry intelligence you’ll access in this report. Up-ranking helps hit the #1 SERP (search engine result page) and attract a lot of visitors for free. It’s an important topic, but preoccupation with it can: At Whitespark’s Local Search Summit in September 2020, Darren Shaw announced the initial findings of his latest Local Search Ranking Factors survey. 5) Anchor Text of Inbound Link (4. Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue. In the 2017 survey, this factor ranked #26 in the local pack/finder factors. The Moz Top 500. Core study results. (The full quote is: “Yes; I can tell you what they [the number 1 and 2 ranking factors] are. 6. Founder/President at Whitespark.